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CIMAPRA19-E01-1 Exam Dumps

Vendor

CIMA

Exam Code

CIMAPRA19-E01-1

Exam Name

Managing Finance in a Digital World

Exam Duration

Total Questions

210

$ 49

PDF VERSION

DEMO QUESTIONS

Q1:

A few years have passed since tech company NVision launched their new games console, Superbox. The product was once a star, with high, rising sales, but it is now selling quite poorly. In fact, it’s selling so poorly that NVision are no longer making a return on the product. Which of the following strategies would be the BEST for NVision to implement?

A: Pull out of the market or, if possible, sell the rights of Superbox to an individual or company who is willing to carry it on.

B: Keep costs low and continue to sell the console.

C: Develop the product for a specific market segment who continue to have a need for it - this will allow NVision to sell the product at a higher price.

D: Allow the product to follow its natural life-cycle.

Correct Answer: A

Q2:

Which of the following are types of primary research? Select ALL that apply.

A: Interviews

B: Questionnaires

C: Observation

D: Test marketing

E: Trade associations/professional bodies

F: National and local press

G: Industry magazines

H: Governments

Correct Answer: A, B, C, D

Q3:

Mitch owns a small furniture business, which he is keen to grow. Which of the following would MOST benefit the growth of Mitch’s business:

A: Forming an alliance with a local supplier.

B: Becoming a shamrock organisation.

C: Becoming a network organisation.

D: Outsourcing all complementary and residual competencies.

E: Reducing the price of all products by a third.

Correct Answer: A

Q4:

Which of the following are types of primary research? Select ALL that apply.

A: Interviews

B: Questionnaires

C: Observation

D: Test marketing

E: Trade associations/professional bodies

F: National and local press

G: Industry magazines

H: Governments

Correct Answer: A, B, C, D

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