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AMA PCM Exam Dumps

Vendor

AMA

Exam Code

PCM

Exam Name

Professional Certified Marketer

Exam Duration

Total Questions

316

$ 49

PDF VERSION

DEMO QUESTIONS

Q1: Lilli visits her hair stylist to get a haircut. Lilli wants to know how she would look after the haircut. Unlike a dress, Lilli cannot try a haircut before she gets it. Lilli's inability to get a partial haircut or a preview of it illustrates the _____ of a haircut.

A: intangibility

B: heterogeneity

C: perishability

D: inseparability

E: nonstorability

Correct Answer: D

Q2: Which of the following is most likely to be considered a convenience product?

A: A lamp

B: A haircut

C: Running shoes

D: A can of soda

E: Concert tickets purchased online

Correct Answer: D

Q3: Lilli visits her hair stylist to get a haircut. Lilli wants to know how she would look after the haircut. Unlike a dress, Lilli cannot try a haircut before she gets it. Lilli's inability to get a partial haircut or a preview of it illustrates the _____ of a haircut.

A: intangibility

B: heterogeneity

C: perishability

D: inseparability

E: nonstorability

Correct Answer: D

Q4: Which of the following combinations is used to determine the equity of a brand?

A: Brand awareness, perceived value, brand associations, and brand loyalty

B: Brand extension, depth, breadth, and product mix

C: Co-branding, customer value, and product line

D: Brand dilution, marketing strategy, labeling strategy, and branding strategy

E: Brand association, packaging, line extension, and associated services

Correct Answer: A

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