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Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam Dumps

Vendor

Salesforce

Exam Code

 Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201)

Exam Name

 Salesforce Certified Marketing Cloud Account Engagement Consultant

Exam Duration

 105 Minutes

Total Questions

264

$ 40

PDF VERSION

DEMO QUESTIONS

Q1:

“LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content. What two options could be implemented to prevent empty field values from appearing in the email?

A: Define default mail merge values for fields

B: Use HML conditional logic statements

C: Use HML merge field modifiers

D: Define page actions to replace field values

Correct Answer: D

Q2:

What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?

A: User Notifications

B: Social Posts

C: Dynamic Content

D: User Signatures

E: Email Templates

Correct Answer: C, D, E

Q3:

LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program. How should this be set up?

A: AAdd completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

B: Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download

C: Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6

Correct Answer: B

Q4:

LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring. What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A: To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

B: To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

C: To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

D: To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Correct Answer: D

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